Hatch Logo

Privacy Policy


Your privacy is important to us at Hatch Baby, Inc. ("we", "us", "our"). This privacy policy ("Privacy Policy") describes the collection, use and disclosure of your information when you use our offerings (described below).

This Privacy Policy also informs you as to your choices regarding use and disclosure of your Personally Identifiable Information. If you have questions, comments, or concerns about our privacy policy, please contact us at support@hatch.co.

We use your Personal Information to provide and improve our offerings. By accessing any Hatch offerings, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our offerings. Each time you use our offerings, the current version of the Privacy Policy will apply.

Our Offerings:

Websites (including but not limited to https://www.hatch.co)

Apps (including but not limited to Hatch Baby, Hatch Sleep)("apps"),

Products (including but not limited to The Smart Changing Pad®, Hatch Rest, Hatch Rest+, Hatch Grow, Hatch Restore) ("products")

Information Collection and Use

While you are using our offerings, we may collect certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personal Information we collect may include, but is not limited to:

  • Email address
  • Phone number
  • Address

Below are some specific examples of Personal Information we may collect from you while you are using our offerings:


While you are using the apps we collect certain Personally Identifiable information including, but not limited to, your name and your email address.

We use this information to help personalize your experience with the app

Android requires that location services be turned on to actively connect to BLE devices. We do not collect or use that information in our apps.

While you are using the apps, we may also collect certain Personally Identifiable information including, but not limited to, your child's name, child's birthday, and/or child's gender. We use this information to help personalize your experience with the app.

While using the Hatch Baby app you may also record various information about activities depending on what features of the app you chose to use. These may include, but are not limited to, weights, sleeps, feedings, pumpings and length. This information is displayed to you through the daily summary, daily schedule, daily activity and stats for your own personal use when tracking your baby's activities.

When using the Hatch app, you may also provide us with contact information for other individuals, such as your friends and family, in order to invite them to see your child's information. By submitting personal information relating to other people to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.


While using our Website, if you purchase a product or create an account, we may ask you to provide us with certain Personal Information that can be used to contact or identify you including, but not limited to, your name, email address, postal address and phone number.

When using certain features on our Website, such as the Tuck-Ins by You feature, you may provide your name along with a recording of your voice or other content. Any content you provide will be considered User Content as described in our Terms of Service. By using the Tuck-Ins by You feature, you consent to our sharing your name and the User Content you provide with the person who invited you to provide the User Content for the Tuck-Ins feature. We will use the User Content you provide to allow that person to access your User Content for playback on their Hatch Rest and/or Rest+ device using the Hatch Sleep app.

If you make a purchase using a credit or debit card through the Services, your payment information may be collected by a third-party payment provider and not by us.

Usage Data is collected automatically when you visit our Website. Usage Data may include information such as your device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Website by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data. We may also collect information that your browser sends whenever you visit our Website or when you access the Website by or through a mobile device.

Our website uses cookies and Google Analytics. A cookie is a small file sent to your browser from a web site and stored on your device. Information generated by Google Analytics will be transmitted to and stored by Google. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.


  • To provide and maintain our offerings, monitor usage of our offerings, and personalize your experience in our apps and websites.
  • To manage your account, respond to your requests, and complete any transactions you initiate, and to communicate with you about your account, requests and transactions.
  • To run diagnostic reports on our Products and Apps.
  • We may aggregate data collected through the Services and may use and disclose it for any purpose.
  • To assist you in resolving issues with Products and Apps


  • We won't share your personal information, except in the following circumstances:
  • To process a purchase or request you have made we will share relevant information with our employees, contractors, third party service providers, and affiliated organizations that need to know that information in order to process it on our behalf. For example, your postal address will be sent to a carrier that needs to ship you a product. By using our products and services, you consent to the transfer of such information to them.
  • To include you in a giveaway with our advertising and marketing partners in order to promote our Services and Products, including joint marketing partners and affiliates.
  • To serve you advertisements regarding goods and services that may be of interest to you when you access and use our websites, online services and apps. In these cases we may use third-party advertising companies and these companies may place or recognize a unique cookie on your browser (including through use of pixel tags). To learn more about this practices, and to learn about your choices in connection with it, please visit the Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising at www.aboutads.info, or the Network Advertising Initiative at www.networkadvertising.org.
  • To an actual acquirer, successor, or assignee as part of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).
  • If required to do so by law or in the good faith belief that such action is appropriate (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • You may choose to share your Personal Information or otherwise interact in public areas of our offerings and your information will be shared accordingly.
  • We may disclose your Personal Information for any other purpose with your consent.
  • We will never sell your Personally Identifiable Information.

Children's Privacy

You must be at least eighteen (18) years of age to register for and use our offerings. Our products, apps and services are intended for parents and are not directed to children. We request children under the age of 18 not provide personal information through our offerings.

Your Choices

From time to time, we send marketing e-mail messages to our users. If you no longer want to receive such emails from us on a going forward basis, you may opt-out via the "unsubscribe" link provided in each such email.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We will maintain appropriate administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of our Services and related data.

Regarding the Audio Monitor in Rest+, you're required to be on the same network as your Rest+ and the audio never leaves your house. Rest+ has several layers of security in place, starting with your WiFi network, your Hatch account, our internal security protocols, etc. Access must be expressly granted to your WiFi network and to your Rest+ device in order to use the audio monitor.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our services.

Changes to our Privacy Policy

We may change our Privacy Policy from time to time at our sole discretion. We encourage visitors to frequently check this page for any changes to our Privacy Policy. Your continued use of our products and services after any change in this Privacy Policy will constitute your acceptance of the change.


If you have any questions, feel free to contact us by email at: support@hatch.co

or by mail at:
Hatch Baby, Inc.
3790 El Camino Real, Unit #627
Palo Alto, CA 94306