I grew up overseas and was greatly influenced by the many cultures I encountered during my youth. From my German heritage to the years spent in Finland and France - I gained a folk sensibility that meshes with my modern design aesthetic.
When creating a look for Hatch and National Women's Day, I thought about how design never stops, and ideas grow eternally. The tipi is so representative of a meeting place, or hub and whatever ideas and collaborations happen within, something will grow out of that.
Trained as an architect, Martha McQuade lives and works in Minneapolis, Minnesota, where she teaches architecture, designs clothing + textiles, makes buildings, takes photographs, and writes about process + design.
The main idea was to use the tipi outline as a line drawing to create overlapping 3D spaces, to reference all the different companies you bring together. The spaces can be read singularly but make up a larger network. We also wanted the lowercase h from hatch to be present.
I'm a graphic designer and founder of SIMPLESONG Design (a creative studio) and a recently launched company, Appointed (maker of fine desktop tools). Both companies reflect my clean aesthetic and love for minimalist, thoughtful design. I took this same design philosophy and applied it to the task of modifying the Hatch logo. The result is a simplified logo with a crosshatch pattern treatment for texture!
I am a mom, wife, UI/UX Designer, Front-End Developer, Blogger and Pinterest Influencer based in the Twin Cities area. I would describe myself as a life-long learner with a quirky personality and deep appreciation for the ever-changing art of design. I enjoy spending time with family and friends, cooking new recipes from Pinterest, discovering new fashion trends, shopping online, singing out loud while dancing and making the most out of every day.
To describe my version of the tipi in a few words, I'd say: fresh, clean and simple with a juxtaposition of modernism and organic flow. I chose a few bright and inviting colors that pair well with the forever-classic black and white color scheme. The forms within are geometric yet organic. I love mixing opposing forms, to me it's like adding that small final touch of something spectacular.
I love to be inspired by the bare bones of what my clients and projects already bring to the table, and then use all that goodness as the basis for any designs that I do. With the Hatch logo, the strong clean lines of the tipi mark were calling to me, so I was forced to tap into my retro line drawing obsession. The color combination is fun and vibrant while the lines of the logo remain clean, and that is how I think my style, life, and maybe even my hygiene would be described most of the time. Here's hoping! Thanks for letting me be part of this super fun week of celebration... Holla holla for the ladies.
CD is a whimsical soul who spends most days with paint on her hands and a smile in her heart! She lives in a small town on the Canadian prairies, where she is just steps away from her bright and cheerful art studio that is most often filled with kids and families who come to find their own passions ignited! CD teaches Mixed media Art classes around the world and online. She carries an assortment of supplies in her purse at all times and has been known to break into spontaneous painting in the most unexpected of places! She also happens to be a writer, and designs stamps, Lettering, and many more digital products. But her greatest achievements are found at home. CD and her hunky high school sweetheart are raising three growing girls; One homeschooling high schooler with amazing curly hair and a BIG heart for the world in need, a 13 year old horse loving competitive dancer with determination and strength for miles, and a little one who is an artist extraordinaire with sparkles in her soft sweet spirit. It is CD's biggest mission to shine a light into the farthest corners of this world and inspire others to do the same!
I am an artist and a businesswoman. I find my peace in my daily yoga practice, while I find my energy every day in the gloriously energetic city of Philadelphia. I find that this balance between opposites is where I like to create and be. It is also how I paint; I have chosen watercolors as the perfect medium for Hand-Painted Weddings because while it is loose and flows, I bring an distinct attention to detail in my paintings, creating that sexy balance between the two in my work.
The design is inspired by my favorite flower, the pansy. I love how the pansy is delicate yet bold in its colors. The bold watercolor flower painting is juxtaposed with the sexy, metallic gold diagonals of the Hatch logo, creating an intriguing balance between explosion and structure. As businesswomen, we strike many balances in our lives, and I wanted to express that strength and power in this logo in celebration of Female Creative Business Owners.